Be Brand New.


Brand Strategy

More than your product or service, your logo or even your name — your brand embodies your company’s presence in the world. You bring something unique to the marketplace. Make yourself heard.

Web Design + Development

Your website is often a potential customer’s first impression of your business. What does your website say about you? Is it well-organized and easy to navigate? Does it make your customer want to say “yes”?

Marketing Strategy

What are your best opportunities to increase your bottom line? How can you achieve a competitive advantage in the marketplace? What’s your plan?

Be Brand New.

Isn’t it time for your brand to be a true reflection of your business?
Like most creatives, we love to make stuff.  But instead of dictating what your brand should look, sound, and feel like, we prefer to have you in the driver seat, while we navigate.  We partner with you to develop a brand that reflects your vision for your business.

How do we do that?

By asking questions and listening carefully to the answers.

We prefer to cultivate a relationship that will last.  When we get to know you – your style, your voice, your design preferences – that’s when we really shine.  Our happiest clients are those who have been with us the longest.  That seems obvious, until you ask what makes them happy.  What they tell us, is that because we know them so well, we make it easy.

We’ve grown to love the changes in our industry over the years.  Technology has made executing a great design infinitely easier. No matter how great the changes, one thing remains:  elegant design is timeless.

We invite you to take a look around the site.  Get to know us, then get in touch with us.  We’d love the chance to get to know you, too.

One size does not fit all, and often the smallest businesses need the greatest amount of help — after all, you don’t know what you don’t know, right?

We begin with a free 30 minute consultation to learn about your business, your vision for the future, and the challenges you currently face. We then craft a plan to address those challenges and move you toward the best solution.

You are an active collaborator in creating the brand that you envision for your business. You share the vision — we bring it to life. We want to partner with you for the long term.

Brand Strategy
Comprehensive Brand Strategy Development

  • Mission + Vision Statement Development
  • Style Guide Development
    • Look + Feel
    • Logo Design
Web Design + Development
  • WordPress site design + development
  • Fully custom web design + development
  • E-commerce solutions (WooCommerce, Magento, Prestashop)
  • iOS Mobile Apps
Marketing Strategy
Comprehensive Marketing Strategy Development: Short / Long Term Planning + Implementation

  • Social Media Marketing
  • Google Ads
  • Email Marketing
  • Print Marketing

We also partner with trusted local firms to provide audio + video production and tv + radio broadcast marketing.

Print Design
  • Brochures
  • Business Cards/Letterhead
  • Advertising
  • Billboards
  • Package Design
  • Booklets
  • Portfolios
  • Books
  • Marketing Materials
  • T-shirts & other fun goodies

Expert Guidance

We bring decades of experience in design and development to each project, large or small.

Strategy that Works

We help you put together the pieces so you can receive the best return on your marketing investment.

Relationships Matter

We take the time to get to know you and your business. Our investment in you is the key to a successful outcome.

You can read more testimonials on our individual project pages.

I have worked with a lot of web designers, branding professionals and website tech support people over the past 12 years and Michelle Coe of is a true master. She is an artist. She is a technology whiz. She is intuitive. She knows design. She knows branding strategy. She is a one stop shop for all things website and branding. Michelle spent time with me feeling through the process of what I wanted to bring forward with my website. She took care and put her heart into this project. And she always delivered on her promises on time and with an end-product that was like a dream come true. Michelle was able to capture the essence and energy of my business and me as a professional and expressed it through her design work. I now recommend Michelle to all my colleagues and anyone who is looking for excellence in website services.  Thank you so much Michelle!
Lynn Louise Wonders, LPC, CPCS, RPT-S, DCC

Founder, Wonders Counseling, LLC

I came to Michelle and BlueSkyPhoenix when I was on time crunch with a web project of my own and had some glitches that I simply could not work out. They were so accommodating in accepting my small rush project. At BSP they are not only good, they are good people. Working with Michelle I came to realize that she has quite a keen eye for design. She also has a thoughtful, adept approach to fully answering questions and explaining details. How rare to find both! She and her team graciously and professionally managed every one of my requests and went a few steps further to suggest some edits that ultimately made my project even better.
Jennifer Marble

Owner, Jennifer Marble Consulting

Michelle Coe should coin the term “Coe-llaborator.” Because working WITH a client is certainly one of her top five strengths.

She doesn’t barge in with a “here’s what you should do” attitude. Instead, Michelle listens deeply, considers her understanding, seeks confirmation of that understanding, and only then asks questions and tries out ideas.

She asked me questions I wanted to be asked but didn’t realize it. She brought out the best of my own creativity to help her relaunch my website. I enjoyed being part of the process. Was she crazy in love with all of my ideas and suggestions? No. But she never caused me to feel dumb over putting forth an idea. Instead, she asked insightful questions such as, “So if you were an event planner looking for a speaker, how would that verbiage make you want to pick up the phone and call?”

Yes, indeed, she enabled me to be “brand” new.

I believe the act of recommending a professional should be taken seriously. People trust you to speak the truth.

Here’s the truth:
Hire Michelle Coe and BlueSkyPhoenix.

Norma Thatcher

Founder, Lifted Up, LLC

I was so happy to work with Michelle. I found her to be thoughtful and thorough in her approach. She listened to all of my questions, and helped to clarify my business goals in order to better pinpoint her suggestions. Her insights were extremely useful, and I continue to make the changes she suggested. She enabled me to better utilize my website to grow my business. Also, she took the time to follow up with an email that outlined all of her suggestions in detail, complete with resources that I would find helpful. I look forward to working with Michelle again very soon!
Denise Mortati


Hero’s Bridge just launched our completely revamped website and branding and we couldn’t be happier with the way the site turned out, and our experience with BlueSkyPhoenix. Michelle took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attractive site. I am a nurse and the co-founder is a Marine so combined we had absolutely zero tech or marketing skills. When we met with Michelle to discuss the project, we were immediately impressed with how easy she was to communicate with. She listened and spent ample time understanding our history and mission to make sure the site layout was appropriate. The veteran nonprofit space is crowded and she helped us sort out our branding and logo objectives that ended with the exact retro feel we were going for..which allows us to stand out from the crowd. I highly recommend Blue Sky Phoenix for any branding or web development needs you may have!
Molly Brooks, RN-BC, CHPCA

President & Co-founder, Hero's Bridge

In finding a website developer I had many discussions with different professionals. Right away Michelle stood out from the rest. She is extremely patient and thought provoking in the way she explores what you are are seeking to capture your vision and bring it to life. Her expertise extends further than the graphic design/website developing part of the whole process. She is knowledgeable in all aspects from copy editing to the aesthetic appeal of colors and themes. Michelle truly is wonderful to work with from start to finish and beyond!
Alyssa Caldbeck, LISW, RPT, EMDRIA Certified EMDR Therapist

Michelle Coe has an innate ability to create practical magic for her clients. She taps into her deep knowledge of the graphic world and all things WordPress (and much more) to help tackle those real-life business challenges. Her added edge is the ability to listen deeply and intuit your higher needs for reaching current and prospective clients. Multiple light bulbs went off for me during our meeting, and since then, I’ve had a forward motion in executing concrete strategic steps to help me reach my most important goals.
Rebecca Villarreal

Author, The Amazing Adventures of Selma Calderón: A Globetrotting Magical Mystery of Courage, Food & Friendship

Consultations Available

Contact us and let us know a little bit about what you need. We’d love to speak with you further.