Brand Strategy Archives ⋆ BlueSkyPhoenix Brand + Web + Marketing

From Heart to Cart – Publish your book using Kindle Direct Publishing

Brand Strategy, Business Insights, Pro Tips

Kindle Direct Publishing (KDP) is a great way to self-publish your eBook, paperback or hardcover book for free and sell it on Amazon. There are different formatting rules to follow, depending on the type of book you want to create. Even if you think you only want to...

Clip Art: The Case of the No-Go Logo

Brand Strategy, Business Insights, Pro Tips

Once upon a time there was a new business owner named Jane*. Jane wanted to do everything right for her business, so she hired someone who claimed to be a professional in her niche market… someone who only worked with her type of business. She spent money on a...

Colors, Typography and Voice (oh my!): A Worksheet

Brand Strategy

Your brand is everything your client/customer thinks about when they see your logo, your website, and in fact, everything you put out into the world! A good brand influences the perceptions they have about your business, can evoke positive emotions about your...

Get Clear on Your Brand: A Brand Strategy Worksheet

Brand Strategy

Are you ready to create a brand for your business, but have no idea where to start? I’ve created a worksheet to help you get clear on your brand and start thinking about how your website can help you serve your clients/customers more effectively. Share this...

From Heart to Cart – Publish your book using Kindle Direct Publishing

Clip Art: The Case of the No-Go Logo

Colors, Typography and Voice (oh my!): A Worksheet

Get Clear on Your Brand: A Brand Strategy Worksheet

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