Your brand is everything your client/customer thinks about when they see your logo, your website, and in fact, everything you put out into the world! A good brand influences the perceptions they have about your business, can evoke positive emotions about your business, and can create expectations in a customer’s mind about you as well.
Color is one aspect of a brand, and volumes have been written on the topic of color psychology as it relates to brand and marketing, right down to what color to make your call-to-action buttons! Here is a good place to start: https://www.colorpsychology.org/
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. There are thousands of fonts available today, and many are available for free. Google Fonts is a good place to start hunting for your perfect font.
The personality of your brand is your voice. It is the tone and attitude you use when speaking with your clients/customers. Is your business quirky and fun, or classic and formal? Do you use lots of emojis? Are you snarky? Or is your tone reassuring and empowering? If you’d like to dive into this aspect further, in-depth article can be found here.
When you’re ready to get started, download the worksheet to help you jot down some ideas. Remember, I’m available to help — contact us to claim your free 30 minute strategy consultation.
Photo by Kal Loftus on Unsplash